Bloomberg Industry Group Brand Guidelines Site

As the design intern, I led the design and construction of the Bloomberg Industry Group's brand guideline website. The project moves to align the Product Experience Team's design guidelines with the brand by the Creative Team.
Details
June-July 2025
Bloomberg Industry Group
Creative Team
Design Systems Team
Zeroheight, Figma
Scope
UX design
Stakeholder management
Conceptualization
Long story short
Challenge
Product designers and marketing designers are working off two different sets of design guidelines without communication.
Constraints
The Design Systems team uses Zeroheight to structure websites quickly.
Solution
A digital version of Marketing Creative brand guidelines in Zeroheight, serving as a reference tool for product designers to see ongoing product campaigns.
Problem
Currently, there is a lack of alignment between external marketing assets and the product itself, creating a disconnect in user journey.
My goal with this project is to eliminate that disconnect for a smoother user transition between external marketing and internal product design.
Solution
Building website structure
I first input all existing copy and images from the original brand guidelines to a structured website format, leading it to be more user-friendly.  
Solving discrepancies and references
There are certain components that are require different guides from digital/print marketing and product design. I added inks and refers to design system's site when there is a discrepancy like such.
Up-to-date campaigns
The original brand guideline PDF have a few examples of creative assets. I added a new tab to the website—Campaigns. Here, product designers can see first-hand the ads potential clients are viewing.

Insights

Impact
This project serves as a centralized resources that help product designers stay familiar with brand guidelines while supporting the design systems team in building their asset library.

It provides self-service design guidance and offers a touchpoint for viewing current campaigns and outward-facing materials, ensuring brand consistency across all teams.
Takeaways
This project was fun and complicated, since I navigated a domain that I knew nothing about. I learned to work with stakeholders and navigate two teams within different departments, learning how to bridge and build connection through design.

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