RITA
WANG
BLOOMBERG INDUSTRY GROUP
BRAND DESIGN WEBSITE
Design Systems
Creative Team
As the design intern, I led the design and construction of the Bloomberg Industry Group's brand guideline website.
The project moves to align the Product Experience Team's design guidelines with the brand by the Creative Team.
I observed product designers and marketing designers are working off two different sets of design guidelines without communication.
What is the user impact of team misalignment?
When the product and marketing teams design from siloed guidelines without cross-team visibility, users are confused about the brand experience.
design a tool that both brand designers and product designers can reference while respecting their distinct workflows and existing systems?
→ WHO'S THE AUDIENCE?
Internal tool for Graphic Design and Product Design.
→ WHAT'S THE GOAL OF THE PROJECT?
Eliminate that disconnect for a smoother user transition between external marketing and internal product design.
→ BUILDING IA
Input all existing copy and images from the original brand guidelines to a structured website format on Zeroheight, leading it to be more user-friendly.
→ SOLVING DISCREPANCIES AND REFERENCES
The tool isn't looking to replace existing guidelines, but serve as a bridge to establish communication between the guidelines. Therefore, links and references to Product Design's design system's site when there is a discrepancy between print and product.
→ UP-TO-DATE CAMPAIGNS
The original brand guideline PDF have a few examples of creative assets. I added a new tab to the website—Campaigns. Here, product designers can see first-hand the ads potential clients are viewing.
A website that provides design guidance and touchpoint for viewing current campaigns and outward-facing materials, ensuring brand consistency across all teams.
→ DETAILED BREAKDOWN
This project was fun and complicated, since I navigated a domain that I knew nothing about. I learned to work with stakeholders and navigate two teams within different departments, learning how to bridge and build connection through design.
Thank you to the Brand Creative Team and the Design Systems Team <3.